D&AD Netflix brief, Beerflix
My solution for the Netflix brief given by D&AD in the 2022 New Blood category. This also became my thesis project for finishing my degree in Art direction at Westerdals School Of Communication in Oslo.
British people don't really find non-English series that appealing. We wanted to show that there’s more on Netflix to be seen. In fact there's so much that something simply must fit your taste.
We discovered that there’s a connection between the target groups of the shows and the audiences of beers from the same country - we simply just had to combine the two.
We discovered that there’s a connection between the target groups of the shows and the audiences of beers from the same country - we simply just had to combine the two.
Gorillas delivery also share this audience. They are currently serving in most large cities around England, which made them the ideal partner for the campaign.
With lots of beer-puns, we made a campaign that uses the traditional british drinking culture as way in when introducing new, foreign film cultures. Simply watch an episode and get a beer that fits the series delivered to your door free of charge!
Student case film for the D&AD New Blood awards 2022 for Netflix.
Art Director Maud Grevstad.
Video editor Thomas Ghilardotti
